support.microsoft.com › en-us › officeRepeat item labels in a PivotTable - support.microsoft.com Repeating item and field labels in a PivotTable visually groups rows or columns together to make the data easier to scan. For example, use repeating labels when subtotals are turned off or there are multiple fields for items. In the example shown below, the regions are repeated for each row and the product is repeated for each column.